Olga V. Filippova,
Doctor of Pedagogy, Professor, Department of Russian as Foreign Language,
Ogarev Mordovia State University
(Saransk, Russia), firstname.lastname@example.org
The article considers Mordovian paremia for effective communication. The theoretical basis of the work was the work of pragmalinguists (D. Searle, H. P. Grice, J. Leach), linguoculturologists (A. Vežbicki, L. P. Vorkacheva, etc.), Mordovian folklorists (K. S. Samorodova, G. I. Marchenko and others). Practical importance lies in revealing the values of communicative culture, reflected in the paremiological creativity of the Mordovian people. The object of the study is Mordovian paremia. The subject of the study is the models of communicative behavior. The aim of the research is to reveal the universal and specific in communicative culture of the Mordovian ethnos.
The research methodology relies on a cognitive approach to language research, combines content analysis and intent analysis. The material of the study was Moksha and Erzya paremia about language, speech, communicative behavior, extracted within continuous sampling from the published collections of Mordovian proverbs and sayings.
Corpus of paremias about the language, speech, and communicative behavior indicates a close attention of the ethnos to the communicative culture. Mordovian paremia showered the most important principles of effective communication. The form of expression of ethical values and communicative rules often includes advice, caution, disapproval of negative communicative behavior. The metaphorical language of creating imagery in Mordovian paremias reflected the linguocultural distinctiveness of the linguistic consciousness of the Mordovian people.
On the example of the analysis of paremias, certain models of communicative behavior were revealed. They reflect the fusion of the national language, ethnic, spiritual and pragmatic features, which are transmitted together with the language as a tool in the form of instructions and specific instructions for language use in communication process. A bright and easily remembered paremic form allows to preserve and transmit the value layer of communicative culture.
Key words: Mordovian paremia; postulates of effective communication; models of communicative behavior; communicative competence; praise; censure.
For citation: Filippova OV. Models of communicative conduct in Mordovian paramias: lingua-pragmatic and lingvocultural aspects. Finno-ugorskii mir = Finno-Ugric World. 2018; 10: 1: 41–51. (In Russian)