Kolcheva Elvira M.,
Candidate Sc. {Arts History}, Assistant Professor, Department of Social and Cultural Technologies, Mari State University (Yoshkar-Ola, Russia), elviramk@mail.ru
The article makes the attempt of cultural-psychological analysis of the Mari mythological image of the Heavenly Virgin Yumynÿdyr based on post-Jungian modern psychoanalytic typology of psychological (role-playing) archetypes.
Keywords: Celestial Virgin Yumynÿdyr; gender archetype; Mari traditional culture; post-Jungian analytical psychology.
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