A. V. Kaverin, N. A. Kaverina, D. A. Masserov, I. S. Ushakov, D. A. Yanina (Saransk, Moscow, Russia). Historical analysis of agricultural development and use of the territory of Mordovia (from the Neolithic to the present day)

DOI: 10.15507/2076-2577.012.2020.02.151-161

Historical analysis of agricultural development and use of the territory of Mordovia (from the Neolithic to the present day)

Alexandr V. Kaverin,
Doctor of Agricultural Sciences, Professor,
Department of Ecology and Nature Management,
National Research Mordovia State University
(Saransk, Russia), kaverinav@yandex.ru

Nadezhda A. Kaverina,
Candidate Sc. {Philosophy}, Associate Professor,
Department of Political Science and Sociology,
Plekhanov Russian University of Economics
(Moscow, Russia), kaverna@list.ru

Dmitry A. Masserov,
Candidate Sc. {Economics}, Associate Professor,
Department of Ecology and Nature Management,
National Research Mordovia State University
(Saransk, Russia), masserow@yandex.ru

Ilya S. Ushakov,
Post-graduate student,
Department of Ecology and Nature Management,
National Research Mordovia State University
(Saransk, Russia), ilya.1995@icloud.com

Darya A. Yanina,
Post-graduate student,
Department of Ecology and Nature Management,
National Research Mordovia State University
(Saransk, Russia), yanina.darya@mail.ru

Introduction. From an environmental point of view, the article considers the appearance of agriculture and its development on the territory of Mordovia.
Materials and Methods. The authors, focusing on a historical analysis of the processes of agricultural development and use of landscapes on the territory of Mordovia, came to the conclusion that lack of knowledge how to transform nature in the development process can lead to serious economic and environmental miscalculations, negatively affects the most important natural properties of socio-ecological systems, and above all, their productivity. A graphic model of the equilibrium state of the ecosystems of the natural-territorial complex of Mordovia was developed for the purpose of detailed consideration of the issue by N. F. Reimers’ method.
Results and Discussion. Agricultural activities on the territory of the Republic of Mordovia, as well as in other regions of the Finno-Ugric peoples’ residence, have become the main cause of the disturbance of the ecological balance, its impact on soil, atmosphere, water, energy and biotic components of natural systems. It caused deep and large-scale processes of degradation of the natural environment. The destruction of natural vegetation, primarily woody vegetation, has had a great impact on the water balance: due to deforestation and plowing of land, erosion processes have sharply increased and droughts have become more frequent. The authors prove the predominant role of forest landscapes in the restoration and preservation of the region’s ethnoecosystem.
Conclusion. The historical analysis made it possible to conclude that the history of agricultural development of the territory of Mordovia, as well as other Finno-Ugric regions of Russia, can be called the history of deforestation. All this raises with new force questions about the return to the Finno-Ugric regions of their natural forests and the intensification of scientific research in the field of optimal forest cover.

Key words: agriculture; ethnic ecology; forestry; historical analysis; regional ecosystem; agricultural development; slash-and-burn farming system.

For citation: Kaverin AV, Kaverina NA, Masserov DA, Ushakov IS, Yanina DA. Historical analysis of agricultural development and use of the territory of Mordovia (from the Neolithic to the present day). Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 2: 151–161. (In Russian)

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A. K. Gagieva (Syktyvkar, Russia). Regional features of the formation of public organizations in the Komi region in the 1920s–1930s

DOI: 10.15507/2076-2577.012.2020.02.144-150

Regional features of the formation of public organizations in the Komi region in the 1920s–1930s

Anna K. Gagieva,
Doctor of History, Associate Professor,
Komi Republican Academy of State Service and Management
(Syktyvkar, Russia), gngkol2@mail.ru

Introduction. The work considers regional features of the establishing public organizations in the Komi region in the 1920–1930s.
Materials and Methods. The research methodology is based on a complex approach using systematic, structural, historical, formal, legal and other methods. The main materials were both published and unpublished documents.
Results and Discussion. During the estimated period, public life both in the center of the country and in the peripheries was very active. Immediately after the Civil War, in the Komi region, the establishment of public organizations solved the problems of education, enlightenment and upbringing of citizens of a new country. The experience of organizations that had existed before 1917 was employed. They had successfully established themselves for a long time and could contribute to building socialism and strengthening the power of the ruling Communist party. New public organizations were created in those areas where the authorities needed to expand their influence and strengthen their positions. The branches of public organizations were actively created in the peasant milieu.
Conclusion. The regional features of the formation of public organizations include the fact that public organizations involved not only the intelligentsia of the region, but also the peasantry. Also, it was a significant coverage of the members. Each region of the Komi region had several branches of various public organizations. The unique feature of their activities were determined by the national basis in the case of Komi.

Key words: public organizations; Komi region; local history; sports organizations; Komi Olympics.

For citation: Gagieva AK. Regional features of the formation of public organizations in the Komi region in the 1920s–1930s. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 2: 144–150. (In Russian)

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P. E. Sedova (Saransk, Russia). Communicative and stylistic role of synonyms in the Moksha language

DOI: 10.15507/2076-2577.012.2020.02.136-143

Communicative and stylistic role of synonyms in the Moksha language

Polina E. Sedova,
Candidate Sc. {Philology}, Associate Professor, Department of Mordovian Languages, National Research Mordovia State University
(Saransk, Russia), polya.sed@mail.ru

Introduction. The purpose of the work is to consider synonyms as lexical devices, their communicative and stylistic role in the Moksha language. The subject of the research is synonyms and their functions, the object is the Moksha language.
Materials and Methods. The material for the study is the synonyms collected from bilingual and multilingual dictionaries and used in the works of Moksha writers.
Results and Discussion. Synonyms in the Moksha language play a certain communicative and stylistic role. Structural, semantic and stylistic features of various types of synonyms are clearly shown in their main functions in the text. Stylistic synonyms, due to the interaction of the emotive and significative aspects of meaning, can cause their semantic “thickening”, therefore they can express a greater degree of quality, properties, actions in comparison with the corresponding neutral words, acting as a means of gradation.
Conclusion. The use of synonyms in oral and written speech significantly increases the level of speech culture.

Key words: synonym; fictional work; Moksha language; stylistic role; communication skills; borrowing.

For citation: Sedova PE. Communicative and stylistic role of synonyms in the Moksha language. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 2: 136–143. (In Russian)

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O. E. Polyakov, N. V. Letkina (Saransk, Russia). Typology of phonetic systems of Mordovian languages (Moksha and Erzia) and Tatar-Mishars language

DOI: 10.15507/2076-2577.012.2020.02.130-135

Typology of phonetic systems of Mordovian languages (Moksha and Erzia) and Tatar-Mishars language

Osip E. Polyakov,
Doctor of Philology, Professor, Department of Mordovian Languages,
National Research Mordovia State University
(Saransk, Russia), kafmoksh2012@rambler.ru

Natalia V. Letkina,
Candidate Sc. {Philology}, Associate Professor,
Department of English Language for Professional Communication,
National Research Mordovia State University
(Saransk, Russia), letkinanv@mail.ru

Introduction. It is known that relations between the Mordovians and Turkic-speaking tribes began in the 4th century AD. The Mordovian people contacted with the Tatars, who were known as Mishars. The article considers the phonetic systems of Mordovian and Tatar-Mishars language in a comparative aspect.
Materials and Methods. Descriptive, typological and comparative methods allow us to analyze the topology of the two phonetic systems. The research material is the system of vowels and consonants of Mordovian and Tatar-Mishars languages.
Results and Discussion. The results present the use of vowels and consonants in the Moksha, Erzia, and Tatar-Mishar languages. Their functions are analyzed in both languages.
Conclusion. The research materials show that in the use of vowels and consonants can differ not only between Mordovian languages and the language of the Tatars-Mishars, but also between Moksha and Erzia.

Key words: Mordovian languages; Moksha language; Erzia language; Tatar language; Mishar dialect; Mishari Tatars; vowels; consonants.

For citation: Polyakov OE, Letkina NV. Typology of phonetic systems of Mordovian languages (Moksha and Erzia) and Tatar-Mishars language. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 2: 130–135. (In Russian)

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N. V. Belenov (Samara, Russia). Geographical terms used in reference to the lakes in Moksha-Mordovian dialects of the Samara Bend

DOI: 10.15507/2076-2577.012.2020.02.122-129

Geographical terms used in reference to the lakes in Moksha-Mordovian dialects of the Samara Bend

Nikolai V. Belenov,
Candidate Sc. {Pedagogy},
Associate Professor, ICTO Department,
Samara State University of Social Sciences and Education
(Samara, Russia), belenov82@gmail.com

Introduction. The article considers geographic terms for lakes and ponds, which can be found in three Moksha-Mordovian dialects of Samara Bend: Tornovoye, Shelekhmet and Bakhilovo. Until now, the geographical vocabulary of these dialects has not been the subject of special study, nor has it been put into academic discourse. The purpose of this study was to describe and to conduct lexico-semantic and etymological analysis of geographical terms used to define ponds and lakes in these dialects.
Materials and Methods. The general theoretical and methodological basis of the research consists of the works of national and international researchers. Their subject of research is the toponymy and geographical vocabulary of the Mordovian languages. In lexical terms the work is based on the materials of the author’s field studies conducted in the villages of Tornovoye and Shelekhmet of the Volga region and Bakhilovo of the Stavropol district of the Samara region during the field seasons in 2017 and 2018. When collecting and analyzing linguistic field material, descriptive and comparative methods of linguistic research were used.
Results and Discussion. The results of the study showed that the geographical lexemes differ both from the corresponding literary-written Mordovian forms and from the majority of dialect variants. Each of the studied dialects uses its own unique term in these meanings. When comparing limnonymy terms of Moksha dialects of the Samara Bend, with an appropriate geographical terminology of other Mordovian dialects of the Samara Volga region, only the term pandalu found in shelekhmetsky dialect shows full compatibility. The term bua found in tornovsky dialect cannot be found in other Mordovian dialects of the Samara Volga region.
Conclusion. The study made it possible to establish that the geographical terms of the Moksha-Mordovian dialects of Samara Bend, used to designate lakes and ponds, have significant differences from the composition of the corresponding terminology of the literary and written Mordovian languages and their dialects, and also significantly differ from dialect to dialect.

Key words: Mordovians; geographical lexicon; toponymy; Moksha-Mordovian language; Samarskaja Luka (Samara Bend).

Acknowledgment: The research was carried out with the financial support of the Russian Foundation for Research and Government of Samara Region as part of the project No. 18-412-630002/18.

For citation: Belenov NV. Geographical terms used in reference to the lakes in Moksha-Mordovian dialects of the Samara Bend. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 2: 122–129. (In Russian)

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Contents (2020, 1)

PHILOLOGY

F. M. Lelkhova (Khanty-Mansiysk, Russia). Nominations of berries in the dialects of the Khanty language

N. M. Mosina, Yu. S. Paksyutkina (Saransk, Russia). Semantics of verbs of auditory perception in the Erzia and Finnish languages

A. N. Rakin (Syktyvkar, Russia). Forest landscape nomination in the Komi-Permyatsky language

HISTORICAL STUDIES

A. N. Demidov (Samara, Russia). The “Edelevsky” list of the “protective memory” of Tsar Ivan Vasilyevich to the Mordovian Princes and Murzes in 1572

I. G. Napalkova, K. V. Kurochkina (Saransk, Russia). Historical and modern personality
and image as an element of symbolic ethno-national capital of the Republic of Mordovia
(2014–2019)

B. I. Chibisov (Tver, Russia). The ethnic composition of the population of Prinevye area and the Southern Ladoga area at the end of the XV century

R. I. Chuzaev (Yoshkar-Ola, Russia). The legitimization of the endo-ethnonym “Mari” in the first quarter of the XX century

CULTURAL STUDIES

E. N. Antipkina, O. N. Prokaeva (Saransk, Russia). Features of pre-scenography functioning in the ceremonial, ritual festive events of the Mordovians

S. V. Saraikina, L. V. Sotova (Saransk, Russia). Finno-Ugric areas of Russia in tourist
dimension

EVENTS, PEOPLE, BOOKS

A. S. Luzgin (Saransk, Russia). Mordovian people: the problem of national-cultural identity of the diaspora in Russia

S. P. Gudkova (Saransk, Russia). The image of Erzia Land in the poetic view of A. M. Sharonov

V. N. Maksimov (Yoshkar-Ola, Russia). Natalya N. Glukhova is celebrating her 65th anniversary

V. I. Rogachev, N. I. Shvechkova (Saransk, Russia). Finno-Ugric world in the works by V. A. Gadaev (on an 80th anniversary)

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V. I. Rogachev, N. I. Shvechkova (Saransk, Russia). Finno-Ugric world in the works by V. A. Gadaev (on an 80th anniversary)

Finno-Ugric world in the works by V. A. Gadaev (on an 80th anniversary)

Vladimir I. Rogachev,
Doctor of Philology, Professor,
Department of Literature and Methods of Teaching Literature,
M. E. Evsevev Mordovia State Pedagogical Institute
(Saransk, Russia), rogachev-v@bk.ru

Natalia I. Shvechkova,
Candidate Sc. {Philology}, Associate Professor,
Department of Literature and Methods of Teaching Literature,
M. E. Evsevev Mordovia State Pedagogical Institute
(Saransk, Russia), shvechkovanat@rambler.ru

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V. N. Maksimov (Yoshkar-Ola, Russia). Natalya N. Glukhova is celebrating her 65th anniversary

Natalya N. Glukhova is celebrating her 65th anniversary

Valerij N. Maksimov,
Candidate Sc. {Philology}, Associate Professor,
Department of the Mari language and Literature,
Mari State University
(Yoshkar-Ola, Russia), sernur@rambler.ru

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S. P. Gudkova (Saransk, Russia). The image of Erzia Land in the poetic view of A. M. Sharonov

The image of Erzia Land in the poetic view of A. M. Sharonov

Svetlana P. Gudkova,
Doctor of Philology, Professor,
Department of Russian and Foreign Literature,
National Research Mordovia State University
(Saransk, Russia), sveta_gud@mail.ru

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A. S. Luzgin (Saransk, Russia). Mordovian people: the problem of national-cultural identity of the diaspora in Russia

Mordovian people: the problem of national-cultural identity of the diaspora in Russia

Alexander S. Luzgin,
Doctor of History,
Chairperson of Executive Committee of
Interregional Public Organization of Mordovian
(Moksha and Erzya) People
(Saransk, Russia), mordvarf@mail.ru

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S. V. Saraikina, L. V. Sotova (Saransk, Russia). Finno-Ugric areas of Russia in tourist dimension

DOI: 10.15507/2076-2577.012.2020.01.090-101

Finno-Ugric areas of Russia in tourist dimension

Svetlana V. Saraikina,
Candidate Sc. {Geography}, Associated professor, Department of Tourism,
National Research Mordovia State University,
(Saransk, Russia), ssarajjkina@rambler.ru

Liudmila V. Sotova,
Candidate Sc. {Geography}, Associated professor, Department of Tourism,
National Research Mordovia State University
(Saransk, Russia), sotova@mail.ru

Introduction. Currently, there are special spatial areas in the world that were established on the basis of ethnic identity. One of them is Finno-Ugric, which unites 24 peoples of the Finno-Ugric group of the Uralic language family. For centuries they have preserved their identity, language, traditions and customs of their ancestors. The object of our research is the Finno-Ugric territories in Russia. The purpose of the study is to determine the tourist resources of the Finno-Ugric regions of Russia for their development and interaction in the field of tourism.
Materials and methods. Research in the area of tourism at Finno-Ugric areas in Russia deals with, first of all, the tourist resources of the regions, spatial planning and organization of tourist activities. The research required the use of various methods. Thus, the comparative-descriptive method allowed identifying common and distinctive features in the development of tourism in the studied regions, historical method allowed considering the emergence and development of processes and events in the regions; cartographic one dealt with assessing the spatial features of the regions; statistical one analyzed and compared the regions based on statistical data; the method of expert assessments allowed determining the richness of tourist resources of the regions and their areas of interaction in the field of tourism.
Results and discussion. The possibilities of the Finno-Ugric regions are quite diverse. The key task for the development of tourism in the regions and their effective promotion in the tourist markets is to create branded tourist routes. Their development allows you to solve the strategic task of including significant regional display objects in interregional routes.
Conclusion. The development of Finno-Ugric regions can be more effective due to the formation of a positive tourist image of the Finno-Ugric territories as an independent tourist areas within Russia and beyond.

Key words: Finno-Ugric space; tourism; tourist resources; tourist route; event events; interaction; tourism development directions.

For citation: Saraikina SV, Sotova LV. Finno-ugric areas of Russia in tourist dimension. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 1: 90–101. (In Russian)

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E. N. Antipkina, O. N. Prokaeva (Saransk, Russia). Features of pre-scenography functioning in the ceremonial, ritual festive events of the Mordovians

DOI: 10.15507/2076-2577.012.2020.01.081-089

Features of pre-scenography functioning in the ceremonial, ritual festive events of the Mordovians

Elena N. Antipkina,
Candidate of Sc. {Philosophy}, Associate Professor,
Department of theater art and folk art culture,
National Research Mordovia State University
(Saransk, Russia), elana19@mail.ru

Olga N. Prokaeva,
Candidate of Sc. {Philosophy}, Associate Professor, Department of Cultural Studies
and Library and Information Resources,
National Research Mordovia State University
(Saransk, Russia), naukaink@rambler.ru

Introduction. Ritual, ceremonial and festive events of the Mordovians represent a sphere of concentration and representation of spiritual-moral and value-oriented views of the people. They contain the origins of theatre and scenography as types of art. However, they cannot be considered as independent types of art in its modern meaning, as they used to exist in forms of theatricalization (pretheater) and pre-scenography. The subject of the article is the specifics of the functioning of pre-scenography in ceremonial, ritual and festive events of the Mordovians, as well as the disclosure of its main types: character type, determination of the place of action and game type.
Materials and Methods. The theoretical materials are based on the research in the field of theatre and scenography. The reliability and academic validity of the research are ensured by the sociocultural approach, as well as by research methods, namely system-typological method, analytical method and interpretation method.
Results and Discussion. Having studied the functioning of pre-scenography in ritual, three types of ceremonial and festive events of the Mordovians are revealed. The character type included a variety of components: metaphorical image, nature phenomena and objects, anthropomorphic and zoomorphic images, as well as objects of material culture. The next type determined the place of action which included everyday human environment, as well as production and household spaces. The game type implied conversion of performers of rituals and ceremonies into zoomorphic images, into various human (sometimes imaginary) characters through costumes, makeup and masks.
Conclusion. Based on the analysis of the ritual, ceremonial and festive events of the Mordovians, a typology of pre-scenography is given, the special features of its functioning are determined.

Keywords: Mordovians; pre-theater; pre-scenography; theatricalization; ritual; ceremonial and festive events.

Acknowledgement: The study was carried out with the financial support of the Russian Foundation for Basic Research and Government of the Republic of Mordovia in the framework of the scientific project “Value Dominants of Finno-Ugric Culture and the Methods of Their Updating in Modern Society” (No. 18-49-130003).

For citation: Antipkina EN, Prokaeva ON. Features of pre-scenography functioning in the ceremonial, ritual festive events of the Mordovians. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 1: 81–89. (In Russian)

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R. I. Chuzaev (Yoshkar-Ola, Russia). The legitimization of the endo-ethnonym “Mari” in the first quarter of the XX century

DOI: 10.15507/2076-2577.012.2020.01.073-080

The legitimization of the endo-ethnonym “Mari” in the first quarter of the XX century

Rodion I. Chuzaev,
Candidate Sc. {History},
Director of the Institute of National Culture and Intercultural Communication,
Mari State University,
(Yoshkar-Ola, Russia), chuzaevr@mail.ru

Introduction. Mari people formed in the IX–XI centuries AD and settled due to historical circumstances mostly within the Volga-Kama region. For many centuries it had two ethnonyms: Cheremis and Mari. In the first quarter of the XX century the representatives of the Mari people selected one ethnonym in favor of another one, which was authentic and complimentary; it turned out to be a very complex historical fact.
Materials and methods. The use of a systematic analysis of the sources of the studied period, an attempt to restore events in chronological dynamics, studying the events of the Mari ethnic history in the context of all-Russian history allows us to formulate the most objective answers to the research problems.
Results and discussion. One of the earliest precursors to the solution of the ethnonymic alternative was “Marla Calendar” yearbook, the first publication to receive official recognition, where the self-name of the people took its rightful place on the cover of the printed edition. The turning point in using of the ethnonym was the First All-Russian Congress of the Mari People in July 1917. The materials of the Congress, both in the original language and in translation into Russian, do not contain a single use of the term Cheremis. February Regional Congress of Mari (1918) made a historic decision to abandon the existing name Cheremis people and replace it with the self-name of the people, Mari.
Conclusion. The historical process of legitimization of the ethnonym Mari developed according to a certain pattern: “the position of a broad ethno-social base → a small number of the intelligentsia capable of formulating ideas → the agenda and resolutions of the national movement → legal acts, official record keeping, the language of science …”.

Key words: ethnonym; endoethnonym; exoethnonym; Marie; Cheremis; Mari ushem; Mari national movement; Mari autonomous region.

For citation: Chuzaev RI. The legitimization of the endo-ethnonym “Mari” in the first quarter of the XX century. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 1: 73–80. (In Russian)

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B. I. Chibisov (Tver, Russia). The ethnic composition of the population of Prinevye area and the Southern Ladoga area at the end of the XV century

DOI: 10.15507/2076-2577.012.2020.01.062-072

The ethnic composition of the population of Prinevye area and the Southern Ladoga area at the end of the XV century

Boris I. Chibisov,
Candidate Sc. {History}, Associate Professor, Department of Theology,
Tver State University
(Tver, Russia), chibisov.bi@tversu.ru

Introduction. History of the North-West area of Novgorod land at the end of the XV century attracted the attention of researchers mainly in the socio-economic aspect. This is due to the fact that Novgorod scribal books are dated by the end of the XV century. From the standpoint of socio-economic history their value is not in doubt, but from an ethno-historical point their onomastic content is underestimated.
Materials and methods. The main source of research was the scribe book of the Vodskaya Pyatina 1499/1500. The descriptive method of research is to identify and record the Baltic-Finnish oikonyms (names of rural settlements) and anthroponyms mentioned in the scribe books. Baltic-Finnish anthroponyms are identified on the basis of an analysis of formal indicators of borrowing the anthroponyms.
Results and Discussion. There are several areas where the Baltic-Finnish oikonymy and anthroponymy were concentrated, namely Korboselsky graveyard in the northern Prinevye, Lopsky and Terebuzhsky graveyards in the southern Ladoga, as well as Dudorovsky and Izhora graveyards south of the Neva. Archaeological sources record a significant presence of the Izhora antiquities. The presence of Karelians is noted in the northern Prievye and southern Ladoga. Slavic onomastic materials are recorded throughout Orekhovsky and Ladoga counties, but to mostly in the cities of Oreshka, Ladoga and their nearest areas.
Conclusion. By the end of the XV century the north-western graveyards of Novgorod land were inhabited by representatives of various ethnic groups: Slavs, Vodians, Izhora and Karelians, as evidenced by the data of anthroponyms and toponyms of the scribe’s books and confirmed by archaeological sources.

Key words: Novgorod land; Vodskaya pyatina; scribe books; Baltic-Finnish peoples; onomastics.

For citation: Chibisov BI. The ethnic composition of the population of Prinevye area and the Southern Ladoga area at the end of the xv century. Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 1: 62–72. (In Russian)

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I. G. Napalkova, K. V. Kurochkina (Saransk, Russia). Historical and modern personality and image as an element of symbolic ethno-national capital of the Republic of Mordovia (2014–2019)

DOI: 10.15507/2076-2577.012.2020.01.042-061

Historical and modern personality and image as an element of symbolic ethno-national capital of the Republic of Mordovia (2014–2019)

Irina G. Napalkova,
Candidate Sc. {History}, Associate Professor,
Department of General History, Political Science and Regional Studies,
National Research Mordovia State University
(Saransk, Russia), zamisi@yandex.ru

Ksenija V. Kurochkina,
Master student, research fellow,
Research and educational center “Political analysis of territorial systems”,
National Research Mordovia State University
(Saransk, Russia), ksen.kurochckina2017@yandex.ru

Introduction. Active promotion and positioning of the regions is a condition of their competitiveness, which actualizes the study of imaging practices aimed at creating an attractive image of the territory for various target groups: from federal elites and large businesses to tourists, highly skilled migrants, and the population. The image is based on symbolic capital, which is unique for each region. For Mordovia as a Finno-Ugric Republic in Russia, being unique is associated, firstly, with the use of ethnic symbols (elements of a national costume, Moksha / Erzia embroidery, musical instruments, dishes of national cuisine, etc.). These ethnic symbols actualize “ethnic” memory, national traditions and customs. Secondly, it is associated with the inclusion in the information space of the symbols of regional “pride”, such as “successful” fellow country people, whose positive image stimulates the processes of consolidation and identification. The purpose of this article is to study historical and modern personalities and images used in the formation of image-based visualizations of the Republic of Mordovia.
Materials and methods. The methodology was based on the hermeneutic, axiological and communication paradigms. Among the applied methods such focus groups were included into the research as “Image of the Republic of Mordovia: symbols, brands, images”; content analysis of foreign, federal and regional mass media, which chronologically reviewed the publications from 2014 to 2019, etc.
Results and discussion. The most recognizable historical characters of Mordovia who resonate with the audience are F. Ushakov, S. Erzia, M. Devyataev. Among contemporaries whose images can present the region, there are the representatives of the politicals (V. D. Volkov, N. I. Merkushkin, P. N. Tultaev) and sports (O. Kaniskina, V. Borchin, S. Kirdyapkin).
Conclusion. Using famous names that have a weak or implicit reference to the territory does not always lead to a positive emotional response (especially among visitors), which ultimately reduces the significance of this symbolic element for the republican image and strengthens its counter-narrativeness.

Key words: Republic of Mordovia; region; image of the territory; symbol; form; person-image; historical characters; modern personal symbols.

Acknowledgment: The study was supported by Russian Foundation of Basic Research and the Government of the Republic of Moldova, and the project “The Modern Region in the Focus of Political Imageology (on the Example of the Republic of Mordovia)” (No. 18-411-130012 r_a).

For citation: Napalkova IG, Kurochkina KV. Historical and modern personality and image as an element of symbolic ethno-national capital of the Republic of Mordovia (2014–2019). Finno-ugorskii mir = Finno-Ugric World. 2020; 12; 1: 42–61. (In Russian)

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